Samsung and OSN form HDTV partnership

Electronics giant to promote operator's HD decoder rollout.
3D, HD, High definition, LED screens, Middle East, Orbit Showtime Network, OSN, Samsung, News, Broadcast Business

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Samsung and Orbit Showtime Network (OSN) have announced that they have signed a sponsorship agreement that will see the electronics giants support the operator’s rollout of its new HD decoder.

The deal will run until the end of September, 2011.

“We are very pleased to be collaborating with Samsung Electronics for our high definition decoder roll out,” said Marc-Antoine d’Halluin, CEO, OSN. “Watching HD content on an HD ready TV will offer the ultimate TV experience,” he added.

Samsung will also use the tie-up to promote its LED 3D screen that can convert 2D programming to 3D.

“Our association will further enhance Samsungs market awareness across the fast-growing Middle East Consumer Electronics segment,” said Kyungtae Bae, president, Samsung MENA. “Several value added offerings will be realised through this partnership, ultimately providing consumers with the best home entertainment solution.”

OSN has established a portfolio of eight HD channels with Dolby Digital sound.

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