ADMC reveals EPL price structure

HD STB and one year subscription for $272.
Karim Sarkis, executive director - broadcast, ADMC.
Karim Sarkis, executive director - broadcast, ADMC.

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Abu Dhabi Media Company (ADMC) on Wednesday announced the cost of subscribing to watch all the English Premier League football action next season.

All subscriptions will be available starting in mid-July and prices to watch all 380 games live will depend on how fans choose to view them, the company said.

Users can buy a Humax HD decoder and smartcard to watch via satellite on ADTV's new pay-TV network. Satellite TV viewers will pay up to AED999 (US $272) for the HD decoder, which comes with a smartcard providing a year’s subscription to the AD Sports channels that will be broadcasting the league.

For users who currently have a compatible Humax HD decoder, smartcards can be bought alone for AED370 ($100) for a year’s subscription. They will also continue to get all the current free to air channels.

Users can also subscribe through their local IPTV (cable) provider. The recommended retail price for a basic package will be AED75 ($20) per month. Some cable providers may include AD Sports in bundles of channels or combine the package with other offers that could be sold at a higher price.

Fans can also sign up to stream the matches online. In the GCC, fans who subscribe to watch matches online will pay AED370 ($100) for the season. In non-GCC countries, the price for the online season package is AED220 ($60).

“No matter how you choose to watch the league from the start of next season – through satellite TV, cable TV or via the internet – you will be able to watch all 380 games live at a great price,” said Karim Sarkis, ADMC’s executive director for Broadcast.

When subscription starts in mid-July, viewers will be guided on how to subscribe at a dedicated website – www.admcsport.com – and via leaflets that describe the process step by step, the company added.

Ricky Ghai, ADMC’s executive director of Digital Media, said: “The online offering is groundbreaking. For the first time ever football fans will be able to watch Barclays Premier League matches live on their computer.

“In this day and age fans want to live and breathe football and through our three way offering we are giving them the chance to do just that.”

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