A new study in the US has found that comedy is now the most watched genre of online video, overtaking news content.
Comedy videos were watched by 50 percent of adult internet users in the US compared to 31 percent in 2007.
The survey by the Pew Research Centre found an increase in viewing across all genres with the popularity of online video among 18-29 year olds leading the way.
Educational videos also increased their viewership from 22 to 38 percent of adult internet users.
Broadcasters and studios will be encouraged to see the audience share for movies and TV shows doubles from 16 to 32 percent.
Uploading and video creation were also on the rise with one in seven internet users having uploaded a video to the internet, almost double the 2007 figure.
The study also found that the public are more likely to share video on social networking sites than on dedicated video hosting services. More than half of those uploading video used Facebook (52 percent) with just less than half using YouTube (49 percent).