Pixel Power, graphics solutions provider, will be demonstrating its new software, Pixel Promo DJ.
The application runs on a Windows based server and manages a network of Clarity graphics to provide an automated, multi-channel, branding solution.
Pixel Promo DJ collects all the information required to build graphics sequences, including promos for forthcoming programming and up to date schedule information, stock market data, weather reports, news headlines and sports scores. Using this data it can build graphics sequences that include live video and separate voiceover tracks.
Users set rules that guide Pixel Promo's own intelligence to select appropriate and relevant graphics around each programme. Without being repetitive. As it only requires a single command per sequence and a target length, specific sequences do not need to be scheduled, tracked and triggered.
"With budgets tightening everywhere, no channel can afford to make a large number of trailers and branding sequences. On the other hand, audiences get very irritated by the same sequences in every junction.
What Pixel Promo does is create a new sequence for every junction, fully automatically, and makes sure it is relevant, interesting and creative", said James Gilbert, managing director of Pixel Power.
Tel: +44 1223 721 000