Pay TV operator OSN has said that it intends to offer all its channels in HD by 2013.
The network currently offers nine channels in the HD format but hopes to switch all 75 by the end of 2012 and will switch-off its SD services six months later.
“I’d estimate that by mid to end 2011 every one of our in-house channels will be available in HD,” Marc-Antoine d’Halluin, CEO, OSN told The National.
D’Halluin also said that the non-HD channels would be available for six to 12 months after that meaning the network would be HD only by 2013.
OSN is seeking to position itself as the first choice for HD content in the Middle East after its reign as the English Premier League broadcaster in the Middle East came to an end.
“We have very good reactions from the market that the Middle East wants HD. OSN is already the biggest platform for HD in the whole region – and the whole company is gearing up behind the HD effort,” added d’Halluin.
OSN recently signed an agreement with TV manufacturer Samsung to market HD in the Middle East.