The annual Cisco Visual Networking Index has revealed that video is set to overtake P2P activity as the largest single contributor to IP traffic world wide.
The study predicts that total traffic will increase by a factor of four compared to 2009 and a factor of ten compared to 2008. According to Cisco improvements in network bandwidth capacity and internet speeds, along with the increasing popularity of HDTV and 3DTV are key factors expecting to quadruple IP traffic from 2009 to 2014.
Video will contribute 91 percent of global consumer IP traffic by 2014.
“Service providers are faced with evolving bandwidth and scalability requirements as residential, business and mobile consumers continue to demonstrate a healthy appetite for advanced video services across a variety of networks and devices,” said Pankaj Patel, senior VP and general manager, service provider group, Cisco.
“IP networks must be intelligent and flexible enough to support this tremendous variety of traffic growth. The Cisco VNI Forecast offers a global snapshot of video’s significance in our daily lives and signals the need for further network preparations to support the quadrupling of the Internet and the more than 1 billion online video users by 2014.”