Sony has begun the worldwide rollout of its first 3D consumer TVs and announced the July launch of a 3D-capable Blu-Ray player.
The first 3D Playstation games will also go on sale online this week, on Sony’s Playstation Network.
Although slightly behind Samsung in launching 3D TVs, the company claims that it now offers the most diverse line of 3D capable home entertainment products
“3D is revolutionising the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Chris Fawcett, vice president of Sony’s television business.
“Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimised to offer the best possible 3D home entertainment experience.”
Sony will launch a total of 19 3D-capable televisions in the next few months, although not all support 3D out of the box.
Models such as the Bravia XBR-LX900 HDTV feature a built-in 3D sync transmitter and come with two pairs of active shutter glasses. Models such as the ‘3D-ready’ Bravia XBR-HX909 and KDL-HX800 series offer the option of adding the 3D sync transmitter and glasses at an additional cost.
Screen sizes range from 40 to 60 inches. North American pricing ranges from US $2100 to around $5000.
In North America, consumers who buy and register a 3D TV receive a copy of ‘Cloudy With a Chance of Meatballs’ and ‘Deep Sea’ as well as the right to download 3D games from Playstation Network.
Sony’s 3D Blu-Ray player, the BDP-S770, ships in June for around $300. The company’s BDP-S470 and BDP-S570 players can be upgraded to play 3D Blu-Ray films with a free online firmware update.