Confidence in the broadcast technology sector is on the rise, according to the latest survey carried out by Ernst & Young and industry body IABM.
The report – which is based on the IABM’s most recent Industry Trends Survey that was completed immediately after the NAB exhibition in Las Vegas – indicates that the exhibition represented a turning point for the sector.
The overwhelming majority (74 percent) of vendors asked said that they were anticipating better business next year than last with 47 percent of those already experiencing higher order volumes than last year.
“Talking to manufacturers at NAB the message came over clearly that they were relieved that the worst appeared to be over and business was coming back, albeit slowly and at different paces in different regions,” said Peter White, director general, IABM.
“This independent survey underlines that message. We see gratifying rises in orders and that in turn is leading companies to invest in their futures through increased headcounts. But there remains a worry that access to finance, for both suppliers and customers, is acting as a choke on the free flow of orders.”
The survey also uncovered an increase on price pressure with 47 percent saying order volumes are better but only 38 percent seeing an increase in order values. Only 78 percent said that prices were higher or unchanged compared to last year.