Middle East leads EMEA media recovery: PwC

TV ad growth fastest in Arab world; double that of North America.
Advertising, Entertainment and media outlook, PricewaterhouseCoopers, PwC, TV advertising, News, Broadcast Business


The latest edition of the PricewaterhouseCoopers(PwC) Global Entertainment and Media Outlook predicts the industry to be on the brink of a period of growth, with the Middle East advertising market tipped for particularly strong growth between 2010 and 2014.

According to PwC the TV advertising market in the pan-Arab region will experience a compound annual growth rate of nine percent between 2010 and 2014, double that of North America and outperforming the EMEA region as a whole (3.8 percent).

During the next five years, Middle East and Africa will continue to be the fastest-growing area in EMEA, with an 8.6 percent compound annual increase to US $5.4 billion in 2014 from $3.6 billion in 2009. Growth will be driven by high-single-digit increases in the pan Arab regions and South Africa.

Spending on subscription TV will also experience healthy expansion during this period rising from $2.3 billion in 2009 to $3.3 billion in 2014.

Following a year of decline in 2009, the global Entertainment and Media market, as a whole, will grow by five percent compounded annually for the entire forecast period to 2014 reaching $1.7 trillion, up from $1.3 trillion in 2009.

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