Record sales for STB market in 2009: analysts

Global shipments up 11 percent compared to 2008.
Over the top services like Apple TV will threaten the continued growth of the STB market.
Over the top services like Apple TV will threaten the continued growth of the STB market.

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The global demand for digital set top boxes (STB) reached record levels in 2009, according to research firm In-Stat.

Record demand for both satellite and terrestrial boxes triggered the growth in 2009, however 2010 is likely to see levels fall back to their 2008 levels.

“The STB market will be solid for the next few years,” said Mike Paxton, analyst, In-Stat. “However there are some emerging threats that will test the market’s long-term viability.”

Over-the-top (OTT) services lead these threats offerings from Apple and Google likely to see more subscribers ditch their pay TV service.

The increasing incidence of content services hosted on other consumer electronics devices such as games consoles and connected TVs is also negating the need for a separate STB.

The report also detected increasing competition in the STB market with 17 manufacturers recording sales of more than one million units.

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