AJ Sport hires Ipsos for football audience data

Firm to conduct surveys during World Cup and Champions League.
Al Jazeera Sports, Audience measurement, Champions league, IPSOS, Ipsos mediaCT, World Cup 2010, News, Broadcast Business

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Media research agency Ipsos MediaCT will provide Al Jazeera Sports with viewership research data for football matches staged during the FIFA World Cup and the UEFA Champions League, the company has announced.

Under the terms of the deal Ipsos will conduct day-after-recall interviews following live matches shown on the Al Jazeera Sports channels. Random samples of 100 viewers in KSA, UAE, Egypt, Kuwait, Yemen, Syria, Jordan Iraq and Iran will be questioned.

Ipsos will then report the results from all the collated data for each match within two days.

A total of 42 separate studies will be conducted as part of the agreement.

Ipsos MediaCT is the largest audience measurement and research analyst in the MENA region.

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