The managing director of the Olympic Broadcasting Services, Manolo Romero, will give the keynote speech at IBC 2010 it has been announced.
Romero has worked on the coverage of every Olympics since Mexico 1968 and now runs the host broadcast services on behalf of the International Olympic Committee.
In what has been a big year for sports broadcasting with the first 3D FIFA World Cup matches several standards set at the Vancouver Winter Olympics, IBC has dedicated a full day to discussion on the topic.
“Television and live sport were made for each other, and the need to engage audiences has driven many of the technical innovations in our industry,” said Michael Lumley, chair of the IBC2010 conference committee. “We must give sport the weight it deserves in the conference, and there is no-one better to start the debate than the most powerful man in sports broadcasting: Manolo Romero. His keynote will be a thought-provoking start to an absorbing day.”
The discussions on Saturday 11 September will include several sessions looking at the effect of 3D on sports broadcasting as well as interactive and online services.