EXCLUSIVE: ADMC mulling radio coverage for EPL

Middle East radio license still unattached.
Abdulrahman Awadh, Abu Dhabi Media Company, Abu dhabi radio network, EPL, Middle East, Radio, News, Content production

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The Abu Dhabi Media Company (ADMC) has said it is still considering whether to pursue the Middle East radio broadcasting rights for the English Premier League (EPL), according to the head of the organisation’s radio network.

The company has secured the exclusive TV and online broadcasting rights for the next three seasons of the competition. However, it is still undecided as to the commercial value of EPL radio broadcasts.

“We are still doing the business plan and conducting the feasibility study of having the EPL on the radio,” Abdulrahman Awadh, director of Abu Dhabi Radio Network told DPME.com.

“ADMC is looking at it commercially, given the choice of having the EPL on radio but with no sponsorship or without the right revenues, it wouldn’t do it. Abu Dhabi radio covers a number of sports including the UAE football league. According to Ipsos, during the last six months when the UAE league was broadcast, there was a big jump – around a factor of three – in the reach of Abu Dhabi radio. That shows that sport has a place here in the market,” revealed Awadh.

The EPL radio rights are currently unattached in the Middle East and North Africa however, international radio coverage is geo-blocked and unavailable in the region.

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