Middle East market buoyant - exhibition organiser

Epoc expresses confidence in appetite for trade events in the region.
Epoc Messe's three most recent exhibitions in the Middle East have seen over 2000 exhibitors.
Epoc Messe's three most recent exhibitions in the Middle East have seen over 2000 exhibitors.

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Trade show and exhibition organiser, Epoc Messe Frankfurt GmbH, has expressed confidence in the Middle East market, after a highly successful exhibition season that saw strong results for all three of their trade exhibitions which took place during the spring-summer season in Dubai. The three exhibitions together featured 2,036 exhibitors and welcomed close to 40,000 visitors.

Automechanika Middle East, the largest international trade fair for the automotive aftermarket in the wider Middle East, Beautyworld Middle East, the leading trade event for the beauty and wellness industry and Hardware + Tools Middle East, the region’s only dedicated exhibition for hardware, tools, materials and machinery, all recorded commendable growth signifying upbeat market sentiment in the region.

“The continued success of these events is a result of ongoing market research and the regular adaptation of our events to suit the needs of businesses in the region. As business sentiment consolidates, we are looking forward to further developing these events to keep pace with this exciting market place,” said Mr. Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt.
This year’s edition of Hardware+Tools Middle East reported an increase of 20 per cent in size over that of last year with exhibitors also noting an increase in the number of business enquiries from across the region.

Mr Hani Arwani, General Manager, Arwani Trading commented: “There is momentum from buyers and the market has been moving up in the last few months. The quality of the visitors has been good with some serious buyers and we will be here again next year. We have had some serious discussions with both distributors and potential customers.”

The spring-summer trade events which exceeded the organiser’s expectations, indicate the buoyant mood prevalent in the markets of the region and bode well for the upcoming autumn-winter calendar.

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