Premier League football won't come cheap

E-Vision customers will need to have an HD modem (cost AED 999).
It's free -- if you already pay for an expensive eLife package.
It's free -- if you already pay for an expensive eLife package.

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Subscribers to Etisalat’s eLife triple play packages of 8Mbps or above will get the English Premier League for no extra cost next season.

ELife triple play packages give users TV, internet and fixed line telephony as a single package with one bill. Prices for the services are hefty, however, ranging from AED 339 for the 8Mbps package up to AED 539 for the 30Mbps package.
Subscribers get one basic TV channel package, unlimited internet usage and 20 minutes of talk time thrown in. Additional talk time and extra TV channels have to be paid for.

Subscribers to the 1Mbps eLife triple play as well as E-Vision customers will pay AED 29 per month for the Premier League, for a minimum of 12 months. E-Vision customers will also have to have an HD receiver, which costs another AED 999 upfront, or 125 per month over twelve months.

“Etisalat is committed to bringing the best possible services and entertainment to our customers, especially when it comes to enhancing their overall home entertainment experience with the broadcast of exciting global sports events,” said Khalifa Al Shamsi, senior vice president of marketing at Etisalat. “To add to this, we’re staying ahead of the curve by making sure that they get to enjoy them in high definition.”

Alternatives to pay TV are available for those who want to watch the Premier League. Abu Dhabi Sports, the regional rights holder, is offering cut-price internet subscription packages and is selling a proprietary set top box, priced at AED 999, that unlocks access to the Premier League channels.

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