du has selected products from global software from Openwave to help the telco better manage and monetise their mobile network traffic through the optimisation of web and video content delivery to a wide range of mobile devices.
The products include Openwave Media Optimizer, Openwave Web Optimizer, Openwave Integra, Openwave Web Adapter, and Openwave Media Adapter.
"We wanted the most efficient way to manage our growing network traffic so that we could improve our users' experiences, while at the same time create new services," said Hatem Bamatraf, senior vice president - network development, du. "We believe the quality of Openwave's Context-Aware Mediation solutions will provide us with the advanced technology needed to deal with all types of traffic, especially online video through Openwave Media Optimizer. These targeted solutions are expected to also help us provide customers with the products and services they really want when they want them, and all at affordable prices."
Openwave's Context Aware Mediation solutions operate through an open, IP framework and are expected to serve as a single control point for du's total traffic management. These Openwave solutions will enable policy control, content adaptation and web and media optimisation, allowing du to offer a variety of advanced services, while simultaneously improving the overall user experience.
"Data growth in emerging markets is on the increase and operators need an intelligent way to manage this new influx of web and video traffic," said John Giere, senior vice president of products and marketing, Openwave. "Openwave's Context-Aware Mediation suite combines a powerful, next generation service mediation and policy management engine that's designed to allow operators to effectively grow customer revenue while lowering operating costs."