Three Media aims to save broadcasters money

Says its mediasim software can identify issues and suggest solutions.
Dave Headdon: "When you are considering a $750K investment, getting the timing right is vital."
Dave Headdon: "When you are considering a $750K investment, getting the timing right is vital."

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Three Media Associates is launching a new system dynamics modelling tool, mediasim, designed to help broadcasters save money.

Launching at IBC, mediasim is a software tool that allows workflows to be simulated, bottlenecks identified and forward plans developed. Mediasim is pitched at companies that want to change, but are concerned about the capital expenditure and resources required to achieve it.

“In a previous project, our estimate of when the business would reach the limits of its online storage was accurate to within two days,” said Dave Headdon, director of Three Media Associates. “When you are considering a $750K investment, getting the timing right is vital.

“In another project, we demonstrated that a planned technology upgrade costing $600K was completely unnecessary, as the existing infrastructure could cope with the planned service expansion.”

“These are real and dramatic savings, and typical of what can be achieved by taking the time to model business processes and use that to plan for the future.

The mediasim modelling software brings together business data and analyses it to reach conclusions on the existence of potential problems.

Armed with this data, the user can try different business rules and model their effects, both on the technical workflows and on the commercial structure of the company.

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