New Omani telco outlines expansion plans

Samatel to open telecommunications academy.
Oman, Telco, News, Delivery & Transmission


The Gulf’s newest mobile operator, Samatel, has announced further details of its expansion plans shortly after launching last weekend.

The mobile virtual network operator (MVNO) entered the already-crowded Oman market where mobile penetration is estimated at 147 per cent. It is the sixth mobile brand on offer in the Sultanate, and will use Nawras’ network.

The Times of Oman reported that the number of mobile customers in Oman reached 4.21 million by the end of March this year, with the MVNO share of that market reaching 7.1 per cent.

MVNOs are not allocated a specific frequency, instead buying up airtime from network operators and selling it on to its own customers.

Despite the high level of competition in the Omani market, Samatel’s plans include setting up the biggest contact centre in the Gulf, the firm’s CEO has said.

It will add call centres to Mabela and Bid Bid to complement the 165 employees at its Ghala location.

“Another call centre with staff strength of 500 employees will be opened in Mabela within three to four months. Another centre will be opened in Bid Bid, which will have a capacity of 300 to 400 call agents and will be operational within a year,” CEO Dr Wael Tahir told the newspaper.

“This will be the biggest contact centre in the Gulf region.”

The CEO also said that Samatel was planning to set up a telecommunications academy, although no further details were given.

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