Sony Gulf, the regional arm of Sony Corporation, has launched its complete range of 3D-enabled products across movie, music, sport and PlayStation mediums, in a push to capitalise on the current trend for three dimensions.
Sony’s 3D product range includes the BRAVIA LX900 and BRAVIA HX800, the new Full HD 3D TVs that build on the company’s BRAVIA reputation, the new 3D-enabled Blu-ray Disc player BDP-S470, the 3D compatible Home Theatre Systems and channel sound bars including BDV-IZ1000, BDV-E970, HT-CT350 and HT-CT150 that have been specially designed to align with the 3D BRAVIA LED HDTVs.
To complement the portfolio, Sony Gulf will also be rolling out a free firmware update for PlayStation 3 consoles, making the hardware 3D compatible to enable 3D gaming, according to the company.
Osamu Miura, managing director, Sony Gulf, said: “3D technology in home entertainment is an immersive phenomenon. Unlike the 3D entertainment experiences of the past, which were characterised by objects coming towards the viewer, the emphasis has now shifted to adding an element of depth. Sony’s 3D world is about subtlety and detail, to totally engage the viewer.
“Due to our involvement in the development of original content and our efforts over the years to create ‘Good 3D’ content captured on Sony’s professional equipment, we believe this will translate into a superior and seamless visual experience on Sony’s entire range of 3D compatible products,” added Miura.