Flash spreads its wings

High-tech concerts and new venues on the horizon for event firm.
Flash's concert portfolio includes last year's Coldplay gig.
Flash's concert portfolio includes last year's Coldplay gig.

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Dubai could be the next target for live-event specialist Flash, which is behind events such as the Abu Dhabi Formula 1 Grand Prix and Yasalam festival.

The company, based in Abu Dhabi, is known for the success of it’s events in the capital but is looking beyond the emirate’s borders to new territory, operations director Lee Charteris told DPME.com.

“I think [Dubai] would be a natural progression for us. We want to entertain people and there are people there to be entertained so why wouldn’t we do that,” he said.

He expressed interest in Dubai’s venues but pointed to a ‘as well as rather than instead of’ situation that would see shows in both of the UAE’s major cities.

“I dream of a scenario when someone plays in Abu Dhabi and then drives up the road and plays in Dubai. Why not? That happens in lots of other countries in the world.”

But according to Charteris, this is long-term plan.

“It depends on the artist obviously, I think there’s people that could sell [shows in both Dubai and Abu Dhabi] but I think you would be pushing it right now to do that. But I think it’s only a matter of time,” he says.

And this could mean more artists visiting the region.

“If we could get into having artists that played maybe Doha, Dubai, Abu Dhabi, Muscat, wherever it was, then we would be able to bring in more artists because the one thing about destination shows is that it’s quite hard to convince people to come because they need three or four days out of their lives, as opposed to if they were on tour, it being one day of their life,” he explains.

And it’s not just different locations on the cards for Flash but more high-tech shows. Charteris is enthusiastic about new technology and said the UAE could see some interesting additions to the firm’s concerts before year-end.

“I’m always looking at new ways to entertain, and I think 3D, while still in its infancy, will definitely become a part of shows. We’ve already had some discussions about hologram technology with one of the acts that wants to come over here. They would be here but it allows them to be in more than one place on the stage. So that’s something that’s being battered back and forth for one of this year’s acts,” he said

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