The Middle East Event Show 2011 will now be held at the Dubai International Convention and Exhibition Centre, rather than the Madinat Jumeirah as previously announced.
Organisers of the event, the first of its kind in the region dedicated to the MICE, events and entertainment industry said the decision comes as a result of strong interest from the Middle East and Europe.
"This decision has been made in light of the overwhelming response and interest that we have received from the industry, not only within the Middle East but also from Europe," said Samantha Kane-Macdonald, exhibition manager for the Middle East Event Show.
A multitude of events, including trade and consumer exhibitions, international conferences and seminars, festivals and fairs, corporate and private functions and world class sporting events take place across the Middle East throughout the year. Due to massive industry demand for event related products, equipment and services; the Middle East Event Show was launched at the second Middle East Event Awards that were held in May this year.
The UAE government has invested heavily in promoting both the capital city - Abu Dhabi, and its well known neighbour Dubai, to a global audience. Further catapulting the region to a global audience is the 2011 grand opening of the Qatar National Convention Centre, a world-first green-technology venue and Qatar's bid to host the 2022 World Cup.
The Middle East Event Show will provide a much needed platform for suppliers and service providers to meet with events industry professionals from across the region. For the first time, the entire industry will have the opportunity to meet and network in the same arena.
The Event Show will be taking place from June 1 to 2, 2011. The Middle East Event Awards will now be part of the show and will take place on the June 1.