The United States Tennis Association announced consumer electronics giant Panasonic has become an official sponsor of the US Open in a new three-year agreement. Under the deal, the USTA, Panasonic and CBS Sports will spearhead the first ever 3D broadcast of the tournament.
CBS Sports will produce 3D versions of all the Arthur Ashe Stadium matches that it broadcasts in high definition on Labor Day Weekend and on Finals Weekend, on September 10, 11 and 12. The matches will be made available nationwide via DirecTV’s dedicated 3D entertainment channel, ‘n|3D Powered by Panasonic’.
Panasonic will have three 3D viewing galleries on-site at the US Open: a 3D Panasonic Showcase located in the former International Tennis Hall of Fame Gallery, another in SmashZone (the Open’s interactive tennis experience) and a third in the South Plaza area.
“We are very pleased to enter a new era of sports production with a new partner, Panasonic, and our long-time partner, CBS,” said USTA chairman of the board and president Lucy Garvin. “We continually explore new innovations for the U.S. Open, and new ways to present our tournament to tennis fans. 3D technology is the wave of the future, and once again the U.S. Open will be on the cutting edge.”
Panasonic and DirecTV also will broadcast the US Open semi-final and final matches live in 3D to hundreds of TV retail outlets across the US.