Pixel Power will introduce its realtime stereoscopic 3D graphics control technology at IBC.
The technology, which is rolling out across its entire range, allows operators to make adjustments to the eye separation and z-plane position of broadcast graphics in realtime on a shot-by-shot basis.
This ensures that graphics remain – or are introduced – in the correct visual space.
“As we are all aware, there has been a great deal of excitement surrounding stereoscopic 3D and the possibilities it offers for certain types of content,” says James Gilbert, Joint MD of Pixel Power.
“Pixel Power has examined in detail where the pitfalls are likely to be and an inability to position graphics correctly both in terms of the z-plane and eye separation in real-time was an area that had to be addressed. Having graphics in the wrong place and an inability to move them would be very detrimental to live coverage, particularly in the sports arena.”
The technology is included as part of the new version 9.5 of Pixel Power’s core software that powers its range of products.
Gilbert added: “Early demonstrations of this technology were enthusiastically received, so much so that a leading US sports broadcaster has already deployed it.
“Audiences expect any 3D offering to be of optimum quality, so for 3D uptake to succeed we need to assist broadcasters in offering a premium experience, which our real-time control technology delivers.”