Sony kicks off 'Creatology' Tour at IBC

Creatology is designed to showcase the capabilities of Sony products.
PMW-320 is amongst the products on Sony's IBC stand.
PMW-320 is amongst the products on Sony's IBC stand.


Sony Professional has announced that its Creatology Tour, the follow-up to the Power of Image events programme, will commence at IBC 2010.

According to Sony, the tour is designed to ‘open visitors’ eyes to the creative possibilities available to them using Sony products and solutions’.

Inspiration will hopefully be provided through demonstrations of audiovisual content and the capabilities of Sony’s technology will be illustrated through hands on product demonstrations.

Sony’s stand will feature three specific areas that bring different perspectives on Sony’s products and solutions.

The Technology Zone will focus on 3D, high definition and the latest media backbone solutions architecture. Visitors to the zone will be able to see products such as the PMW-320 (pictured) and the PVM-740 OLED monitor.

The Creativity Space will showcase content from Sony customers working in both HD and 3D production environments. Live 3D events such as concerts and sports games will feature prominently.

The Dealer Village is dedicated to hands-on demonstrations. Independent certified experts (ICEs) will be on the stand alongside Sony staff to answer questions and offer advice.

Stereoscopic 3D will, inevitably, be one of Sony’s key focus areas this year. The company claims it is currently the only one able to deliver an end-to-end 3D live production platform.

Olivier Bovis, head of AV media business, Sony Professional Europe, said: “3D is the latest buzz word in the industry, but delivering quality 3D is far from straightforward.

“At Sony, we’ve been very lucky to be involved in most of the pioneering 3D live production projects around the world this year. IBC will offer us a great opportunity to share our knowledge and expertise from these projects with visitors to the stand.”

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