ADMC utilises HD tech for sports coverage

Video transport firm Nevion provides broadcasting solutions.
Abu Dhabi Media Company's headquarters in the capital.
Abu Dhabi Media Company's headquarters in the capital.


Abu Dhabi Media Company has selected Nevion, formerly Network/VPG, a leading video transport solution provider for broadcasters, service providers and government entities worldwide, to provide Flashlink HD signal processing and distribution solutions.

The government-owned company chose Nevion’s HD signal solutions to equip its two studios, which were upgraded to HD. The studio has been used by Abu Dhabi TV’s sport channels for live coverage of various league football matches including the UAE Football League (UFL).

“We needed a cost-effective and reliable signal processing solution that could fulfill all our requirements for our new state-of-the-art HD studios,” said Farid Kabani, head of TV broadcast engineering at ADMC. “We chose Nevion’s Flashlink solutions for their high reliability, small form factor, simplicity and ease of use. Their customer service and regular contact have made us feel comfortable with our decision and paved the way for a good working relationship.”
ADMC chose several solutions from Nevion’s Flashlink product family, including HD embedders and de-embedders, frame synchronisers with de-embedding, and 3G-HD distribution amplifiers and converters. With a strict timeline of just six weeks, Nevion worked closely with Sony Professional Middle East, the systems integrator for ADMC’s new HD studios, to complete the project on time.

“Nevion solutions are used all over the world for reliable, cost-effective transport and signal processing requirements for sporting events,” said Suresh Akkappilly, sales manager, Nevion Middle East. “Whether for the World Cup in South Africa, the Vancouver Winter Olympics or the Augusta Masters Golf Tournament in 3D, Nevion solutions have proven to be the solutions of choice for signal processing or transport of any kind of video over any distance and any network.”

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