City of Life, the first full-length feature film written, produced and directed in the U.A.E., is to debut in-flight on Emirates from October 2010. The film, which is still touring the international film circuit, had its world premier at the Emirates-sponsored 6th Dubai International Film Festival (DIFF). Passengers will now be able to enjoy the film on ICE, Emirates’ award-winning in-flight audio and video-on-demand system.
Patrick Brannelly - Emirates' vice president of corporate communications (product, publishing, digital & events) said: "City of Life is a ground-breaking film and we were not surprised by its box office success and international appeal. We wanted to let our passengers enjoy it onboard as soon as possible, and are proud to offer it as a world-wide airline exclusive. Emirates carries a truly global mix of passengers, which gives City of Life an evolving international audience that will further contribute to its success."
Directed by award-winning Emirati filmmaker Ali F. Mostafa, City of Life is a multi-lingual film with an international star cast, set entirely in
Dubai. The film's central plot revolves around the individual stories of three culturally diverse characters; a young Emirati man, an Indian taxi driver, and a Romanian flight attendant, whose lives reveal the complex network that underpins Dubai's multi-faceted personality. The three lives ultimately collide in a dramatic turn of events that expose the transience and delicate balance that govern urban life.
Director Mostafa commented: "I am honoured that City of Life's world airline premier starts exclusively with Emirates. Both the film and the prestigious airline were born in a city where growth and vision are encouraged, so this partnership was a very easy and proud decision to
The October edition of Open Skies, Emirates' inflight magazine, also
features an exclusive interview with Mostafa, giving further insight into the director's creative process and the story behind the making of City of Life.