Sony is hoping to take a chunk out of the current market for DSLR film making with its latest range of 35mm video cameras. A number of top end professionals are already using Sony’s flagship F35 camera, however the new additions to the range bring 35mm filming within the price range of those professionals working on a tighter budget.
The new PMW-F3 Super 35mm Full HD Compact Camcorder brings the price of HD 35mm film making within reach of film makers with limited resources, while still fitting seamlessly into industry-standard file-based work flows. The new cameras use the same 35mm sensor as their pricier cousin, while also allowing for use of the wide range of PL mount lenses on the market.
Although no one at Sony was keen to go on record to name names, it seems fair to assume, particularly following the launch of Panasonic’s AG-AF101 ‘DSLR killer’, that the electronics giant is keen to capture a share of the sizeable cut price/high quality market that has recently been captured by competitors like Canon with their video-capable DSLRs.
Bill Drummond, strategic marketing manager at Sony Professional Europe, commented:
“With the new PMW-F3, we’re putting the full power of our expertise to work, to bring precise control over depth of field, and access to the huge range of cinematic lenses available to a wider range of users.”
DPME awaits the opinions of local film makers with interest.