The Entertainment Software Rating Association (ESRA) chose the recent Dubai World Game Expo, held in partnership with My Content and Character Dubai, to launch its new rating system on a waiting industry.
The press conference announcing the new ratings was headed by Eng. Anas Al Madani, vice president of Index Holdings and Dr. Behrouz Minaei, the managing director at Iran National Foundation of Computer Games. The Press Conference was attended by representatives of game developers, content creators and animators who are taking part at the expo, as well as local and international media.
ESRA, which was created by a research team at Iran’s National Foundation of Computer Games, will seek to rate games based on their suitability for a range of ages in accordance with the tenets of Islamic values, and will look for violations such as violence, promoting drugs, sexual diversity or nudity, as well as less tangible matters such as ‘fear’ ‘hopelesness’ and ‘social norms violation’.
Minaei said: “The approach of Islam is based on Human being innateness “Al Fitra”, and the most important innate trends are truth, virtue, benevolence, excellence tendency, innovation and creativity. That’s why we made sure that ESRA team are proficient in these areas; Religion, Psychopathology, Educational psychology, Social psychology, Sociology of the family, Family Sociology, Emotional Psychology, Family therapy and Educational technology.”
The system rates games into six categories, ranging from a 3+ category that is suitable for kids, through adolescence and adulthood, right up to the highest, 25+ category which is suitable only for married adults. Minaei concluded: “The system is based on the culture, society and the special values of Islam”.