Sennheiser has announced a new organisational structure that the company said is designed to improve marketability and customer focus.
As part of the changes, three responsive business divisions designed for the target markets of ‘consumer electronics’, ‘professional systems’ and ‘installed sound’ will be supported by a corporate group with three divisions.
“With this structure, we are implementing clear customer orientation as part of our corporate strategy and will be able to act in a more decisive and target-oriented manner in the future,“ explained Prof. Dr. Jörg Sennheiser, chairman of the supervisory board.
The new structure of the company consists of the following seven units:
• Business division consumer electronics, managed by Peter Callan
• Business division professional systems, managed by Dr. Heinrich Esser
• Business division installed sound, ad interim managed by Dr. Heinrich Esser
• Sales division, managed by Paul Whiting
• Supply chain division, managed by Dr. Andreas Sennheiser
• Corporate services, managed by Volker Bartels
• Strategy and finance, managed by Daniel Sennheiser
The managers of these units will form the new Executive Management Board (EMB) of the Sennheiser Group, with Volker Bartels as its spokesperson.
According to a press release issued by the firm, the three business divisions will operate within their respective business sectors tasked with specific strategies and resources but will work alongside the value-added chain. A company rep said this means that the various sectors’ specific customer needs can be fulfilled quickly and securely. The consumer electronics division will concentrate on the headphone trade sector as well as audiology and telecommunications products. The professional systems division will manage professional audio, live sound, studio and professional headsets, while the installed sound division will cover fixed sound-programme transmission systems.
“These streamlined, independent business units can now focus more closely on their customers and the demands of the respective markets, thereby helping create the foundation for continued, sustainable growth of the company,“ explained Volker Bartels, spokesperson for the Executive Management Board and president for Production and Logistics. “They will be supported by three corporate divisions which will be focussing on their strategy more than ever before to enable greater efficiency and a longer-term market activity and presence.“