Fox Sports president Eric Fisher has questioned the near-term growth of 3D sports broadcasting for TV, at a New York summit. The network avoided showing October's baseball World Series in 3D, and will shun the format for Super Bowl XLV in February. Roadblocks cited included affiliates standing to lose viewers through separate 3D broadcasts, and a lack of 3D advertising.
"When we did the (baseball) All-Star Game in 3D (in July), we took a lot of heat from the affiliates, even though the viewership for that was small. The Super Bowl is the crown jewel, and having any kind of perceived crack in the exclusivity of that programming is a big deal," he said.
As reported by SportsBusiness Daily, Fisher claimed that near-term growth will be spurred by video gaming, pay-TV and non-live programming. Competition in the sector was also high on Fisher's agenda. ""We're all so nice to each other now. Competition can help drive innovation and drive our business, and at some point, a little more competition in our business would be nice," he said.