Prolyte Group announces brand overhaul

New corporate identity and customer service team on the cards.
At your service: Prolyte's customer service team.
At your service: Prolyte's customer service team.


In the wake of the PLASA announcement of the merger between Dutch trussing and structural specialists, Prolyte and UK-based Litestructures, the newly-formed Prolyte Group has announced the first steps towards integration of the two companies, what the company terms a "restructured and revitalised" customer service department and the implementation of brand management teams. The move coincides with the launch of a new corporate identity, designed to reflect the recent changes within the organisation, according to a statement. The new look is a combination of existing brands and logos that have been updated for a "fresher, more modern feel".

Prolyte sad its customer services department, the first area of the Group to benefit from the reorganisation, focuses mainly on quotations and order handling and will be the first point of contact for customer enquiries. Supporting the department will be newly-created brand management teams, resulting in "better and swifter response to customer demands," according to the firm. Heading up the department is customer service manager, Wieze Klaver, who said: “Our main aim is to provide our customers with the best possible service,” commented Klaver. “We are convinced that his new structure with dedicated brand management teams will create an even stronger and more efficient sales operation.”

Affected as part of the changes are existing Litestructures and Prolyte lines that have been combined into four individual product groups, which will have the capacity to develop into separate brand lines in the future. The brands are:

• Litestructures: encompassing all specialised, smaller truss systems from Litestructures, such as the ShopLite and AstraLite and the Prolyte E series truss.

• Prolyte Structures: the familiar X, H, S and B series truss, including all towers and roof systems.

• Stage DEX: comprising the LiteDeck, Prolyte Barriers and Stage DEX.

• Prolyft: based on the Prolyft hoist series as well as the Prolyte Theatre Products, like winches, ProTrac and further Stage Automation equipment.

The brand teams have been selected based on their extensive product knowledge and hands-on experience, according to a statement, with "brand engineers" supporting each brand manager in order to guarantee fast and efficient product support.

According to technical director, Marc Hendriks, putting the brand teams in place was the logical step to take. “We have devoted many, many hours of work in order to give this internal reorganization “hands and feet”,” he commented. “A dedicated product group specialist can answer questions much more quickly and efficiently, and divide the workload better. We are particularly pleased to announce the appointment of a Prolyft specialist, which is something that we are sure will elevate the brand. Michiel van der Zijde, is well known by many of our customers and has decades of knowledge in the field of entertainment. We are sure that he will make a big contribution to the team.”


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