Arabian Radio Network increases audience share

Investment pays off for Dubai-based broadcaster.
News, Broadcast Business

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The latest Ipsos results, released on 24th December following its second radiometry survey, have revealed significant audience increases for Arabian Radio Network (ARN) stations Virgin Radio 104.4, Al Khaleejiya 100.9 , Hit 96.7 and DUBAI 92.

The news follows a year of investment in programming, talent and research.

Virgin Radio has now experienced sustained, unbroken growth since its launch in 2008. As the number one English station in UAE it dominates with a 33 per cent larger audience than its nearest competing English station. DUBAI 92 has increased its listenership by 5 per cent where many other English music stations have declined in the ratings. Dubai Eye 103.8 remains unchallenged as the UAE's leading business station and is 14 per cent up on November 2009.

According to the survey, Al Khaleejiya 100.9 has seen a growth of 10 percent since March and is the number one Arabic music station amongst all UAE locals. Al Arabiya 99.0 remains strong amongst male Dubai Arabs and 25-34 year old Dubai Arabs.

ARN's Asian stations have also fared well: City 101.6 retains the largest share of audience in the market and is the only leading Hindi station not to suffer significant decreases in audience size. Hit 96.7, the leading Malayalee station in UAE, has seen 24 per cent growth year on year since the previous December.

ARN is expected to make a number of new product announcements early in 2011.
 

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