Epoc upbeat about expo industry health

Economic recovery to thank for trade show growth: Epoc CEO.
Ahmed Pauwels, CEO, Epoc Messe Frankfurt.
Ahmed Pauwels, CEO, Epoc Messe Frankfurt.


Leading German trade fair and exhibition organiser, Epoc Messe Frankfurt, is upbeat about the industry’s prospects thanks to a strong resurgence in the regional economy, which led to a successful 2010 season.

The majority of the trade shows and exhibitions organised by Epoc Messe Frankfurt in 2010 have reported extremely encouraging results with increases in net space, exhibitors and visitors as well as robust interest in general trade around the region; the company said in a statement.

Major industry trade platforms such as security expo Intersec, Automechanika Middle East, an auto-motive aftermarket trade show, Hardware+Tools Middle East and Beautyworld Middle East proved to be Epoc’s biggest draws in the region.

“We are happy to be able to report on a successful season,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt. “The economies of the region seem to have shaken off the worst effects of the downturn and this is reflected in the surge of interest in trade shows and the development of a better business environment in general.”

“Apart from these factors, we continue to work at fine-tuning our events to suit the needs of a rapidly evolving market. The efforts of our marketing and research teams who work hard at implementing the feedback of our clients, seems to have paid off in the increasing response to our events,” Pauwels added.

“As the overall business sentiment looks rosier, we are looking forward to further developing our events and to adding necessary elements to our portfolio as the situation demands,” Pauwels stated.

Among the first of the trade events to report an increase this season was the 11 per cent increase in visitor numbers as experienced by Intersec trade fair and conference held at the start of the year. The 2011 edition is to be the biggest the show has held to date and already a 25 per cent increase in overall size for the exhibition is anticipated, according to an Epoc representative.

Demand continued apace last year in the beauty and wellness industry with the premier trade event Beautyworld Middle East, having had a highly successful run attracting 738 exhibitors from 44 countries - a growth of 13 per cent over last year.

The resounding success of Automechanika Middle East, which reported a 33 per cent rise in the number of international visitors over that of the previous edition, speaks volumes about the continuing fascination with the automobile in this region, according to Epoc executives.

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