Sony teams up with Al Aan TV for Amira

Show "draws attention to female empowerment".
Al Aan targets young Arab women.
Al Aan targets young Arab women.


Pan Arab satellite broadcaster Al Aan TV is teaming up with the nascent UAE-based Sony Pictures Television Arabia to produce the second series of its flagship hour-long show Amira, reports Rapid TV News.

“We are certain that Amira will be a major hit and one of the best shows in the Middle East in the coming season and we are proud to join hands with Sony Pictures Television on this project,” said Kristina Koubar, Head of Corporate Communications at Al Aan TV. "Our collaboration will embark on delivering a brand new concept for the region that will touch the lives of Arab families everywhere, with real life stories.

"The show is different and draws attention to female empowerment; inspirational real life stories as well as offer a platform for changing life for the better."

Presented by Middle East media personality Amira Al Fadl, Amira will be broadcast live from Al Aan's studios in Dubai Media City and will encourage audience interaction through phone calls, emails and social media such as Facebook and Twitter.

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