Music television giant MTV launched its first Arabic channel in partnership with Dubai-based firm Arab Media Group (AMG) last month. According to the deal, AMG will cover programme budgets and arrangements with satellite operators while MTV will provide a dozen staff.
The channel went to air on November 17 on Nilesat channel 14 and Arabsat channel 24 with the promise to showcase the region's latest trends in youth entertainment to 190 million people.
MTV Arabia is the first of a number of channels that is being launched by AMG's television arm. By the beginning of next year, AMG will also have in place a tapeless broadcast facility that uses a file-based digital media workflow from the point of acquisition all the way through to transmission in order to keep the flow of both media and metadata as efficient as possible.
"We are working towards integrating our Harris Broadcast Master channel management system with MusicMaster's dedicated music scheduling software," commented Afzal Lakdawalla, director of broadcasting services, AMG.
"Once this is done, metadata will need to be entered only once to be made available to all users. This will allow for the information to be entered at the right time by the concerned people while also ending the need for duplication of data entry and more importantly, eliminating the risk of inconsistent data. "
Users will be able to browse through copies of available data for specific purposes such as content reviewing, offline editing and subtitling as well as previewing transitions and junctions within the TX playlist, explained Lakdawala.
Secondary event scheduling and graphics at AMG is being done within Broadcast Master so that the presentation department can deliver a complete schedule to transmission. "This prevents the need for additional preparation work within the transmission suite itself," added Lakdawalla.
Next year, AMG plans to launch Nickelodeon Arabia.