GSSG’s Media Group has announced the acquisition of 80 per cent of media solutions firm Salam Media Cast. According to the statement, the deal will see Salam Media Cast become part of the Media Group, a subsidiary of Qatar-based Ghanim Bin Saad Al Saad & Sons Group Holdings (GSSG), allowing it to “facilitate high quality media services and production throughout the region”.
“In today’s world, media has become one of the most important components of any country’s development,” said Mohammed Al-Hammadi, deputy chairman of GSSG. “Together we will be able to participate in the rapid development of Qatar and its neighbours through providing high quality media content, that would enrich their media outlets.”
“Media Group is planning to expand its scope to cover a variety of media services that would meet the needs of the evolving media market,” commented Mohammed Badr Al-Sada, vice president of Media Group. “Together, Media Group and Salam Media Cast plan to work with the key constituents in the media industry to better understand the needs of all media outlets in the region and help them to maximise yield and achieve their media objectives.”