ISE 2011 sets new attendance record

Organisers report a 22 per cent increase in visitor numbers.
Amsterdam, Attendance, Exhibition, Ise show, Mike blackman, Trade show, News, International News

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This year’s ISE attracted a record 34,870 attendees to the Amsterdam RAI between February 1st to 3rd. This total represents a 22 per cent increase on last year’s figure, and is the highest attendance achieved by any standalone AV tradeshow worldwide.

The show was home to 715 exhibitors – including new companies and representing an 11 per cent rise on ISE 2010 – covering 26,650 square metres of floor space. With on-site exhibitor rebooking resulting in 102 per cent of the 2011 floor plan, these figures may be beaten yet again. Organiser Integrated Systems Events therefore have already confirmed that the 2012 show would occupy an expanded footprint, with the addition of Hall 7 to the 2011 layout.

New pavilions and show features dedicated to 3D applications, digital signage content, audio-video networking and much more were high on the event agenda.

Mike Blackman, managing director, Integrated Systems Events, said: “We have had a fantastic three days here in Amsterdam, our show aisles being packed with technology buyers and specifiers from the moment we opened to the doors closing.”

The mix of systems technology for both commercial and residential applications, the extended pre-show Conference programme, which embraced the InfoComm Future Trends Summit and Wainhouse Visual Communications Summit for the first time, as well as enhanced educational offerings from not-for-profit trade associations CEDIA and InfoComm International, the show’s co-owners, drew attendees to ISE this year.

Blackman concluded by saying: “ISE is a barometer for business sentiment and if our show is anything to go by, the systems integration industry is set for a very rewarding year indeed.”

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