SES Entertainment Services has appointed the newly formed RFW Trading as its sole UAE distributor for its extensive range of power distribution products.
RFW, owned and managed by Fragille Wade, formerly of Dubai-based Protec, has tied up with SES to sell its products to an already extensive client base in the region.
Wade commented: "Having worked with SES's products for many years, I was pleased to be able to represent them in the region and supply a market that has an insatiable appetite for quality distribution equipment. There has been a significant gap in the market here for some time which we hope to be able to fill with a wide range of Power Products which we will hold in stock at our new warehouse in Dubai. We will be adding to our product range over the coming months and will be a one stop shop for the production and event companies here. I will soon be joined by my husband Rick once we are established."
RFW will initially stock a range of power distribution, along with a wide range of cables, CEE form connectors and 19-pin accessories, and will offer a same-day service to its customers.
SES/RFW will exhibit at the forthcoming PALME Expo in April and look forward to welcoming customers new and old to the show, and are looking forward to strong sales in the coming months.