Apple rumoured to be working on Smart TV prototype

    Leaked investor note suggests push for living room domination.
    Apple is hoping to move from the office into the living room, according to the document.
    Apple is hoping to move from the office into the living room, according to the document.


    Apple is working on a 'Smart TV' prototype, according to a note sent to investors. In the message sent to investors on Friday, analyst Katy Huberty of Morgan Stanley wrote that the firm's "checks in Asia suggest Apple is working on a Smart TV prototype." Though further details remained scarce, Huberty speculated that an Apple Smart TV could be an opportunity for the Cupertino, Calif., company to consolidate "TV/Video content, gaming, DVR, as well as other features like apps and FaceTime into one product," much like the company did with its strategy for the iPad, reports AppleInsider.

    Huberty sees Apple's rumored Smart TV as "potentially the next new product category" and predicts that an Apple-branded TV could add approximately US$4 billion per 1 percent share of the TV market captured by 2013.

    The analyst also cited three other under-appreciated growth catalysts for Apple in her note: sales growth in Asia Pacific, especially China; expansion of iPhone price points leading to increased smartphone market share and continued dominance of the fast growing tablet market.

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