Prolyte unveils new product sales strategy

New line underpins "aggressive, market transparent pricing" strategy.
Prolyte products are industry staples when it comes to live production.
Prolyte products are industry staples when it comes to live production.


The Prolyte Group has launched a new sales initiative in the form of what it describes as “aggressive, market transparent pricing”. The new i-line range includes a complete selection of industry standard products, instantly available at “unbelievable” prices, offering complete solutions for the end user.

i-line products will be available through a network of i-line partners, who will offer what Prolyte said will be “key stock, best pricing and support”. Partners will be selected from existing distribution partners, who will have a broad range of i-line products directly available to the market via web shop convenience. i-line products can also be obtained through the company’s regular dealer network, offering service and support to Prolyte Group standards.

Prolyte’s i-line range includes a standard range of X30, H30 and H40 trusses, the best-selling StageDex decks and MPT Towers, and delivers a “clear” message to the market, according to the firm - all trade users now have access to the same products and price level, offering world class products at very sharp price levels.

In a statement, Prolyte said the i-line products will still be at the highest build quality at “unbelievable” prices, will include the largest stock, which is instantly available as well as the strongest technical service back up.

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