Bollywood hits Qtel's Backstage

Content from Hungama Mobile added to repertoire.
Once Upon A Time in Mumbaai is among the high-profile offerings.
Once Upon A Time in Mumbaai is among the high-profile offerings.

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The Qtel Group’s popular mobile music service, Backstage, received a boost today, as Bollywood and South Asian entertainment from Hungama Mobile were added to the song catalogue.

Top ten hits including Dhinka Chika, from the album "Ready", Pee Loon Hoto Ki Sargam from "Once Upon A Time In Mumbaai" and Sajid-Wajid’s popular love song "Tere Mast Mast Do Nain" can now all be easily downloaded to a laptop or mobile with Backstage,

Backstage customers in Qatar who have selected the Premium Package can automatically update their Backstage application and have immediate access to the Hungama catalogue. Alternatively, new customers can select the special Bollywood Package from Backstage for just QR15 a month.

The pioneering Qtel-Hungama partnership will allow Backstage customers to download the latest hits from Indian and Bollywood content as well as Pakistani, Afghani and Tamil music genres.

Hungama Mobile’s content library includes hit music from films such as Tees Maar Khan, and Dabanng, as well as music from the films of leading superstars such as Shahrukh Khan, Salman Khan, Akshay Kumar, Hrithik Roshan, Kareena Kapoor, and Priyanka Chopra.

Backstage offers unlimited music downloads for mobile phones and PCs, as well as privileged access to industry stars and music heroes. Backstage customers can build their own collections, create playlists to suit their mood, search by track, artist, genre or album, and share playlists with other fans and friends, through a specially-designed interface.

For English language musical tracks, Backstage has partnered with the world’s largest music company, Universal Music Group, which represents a host of the most famous names in music, including Lady Gaga, Akon, Justin Bieber, Enrique Iglesias, Black Eyed Peas, Mariah Carey, 50 Cent, Nelly Furtado, Stevie Wonder, Sting, and Kanye West, among many others.

Backstage also offers unlimited access to two of the region’s most popular Arabic labels, Melody and Mazzika – which represent leading Arab artists including Amr Diab, Ragheb Alama, Haifa Wehbe, Myriam Fares, Abdallah El-Rweished, Angham, Asala, and many more – to provide a wide range of choice and value to customers.

Backstage is now available through Qtel in Qatar, Nawras in Oman and Wataniya in Kuwait, with a forthcoming launch in Indonesia – including local music listings – planned for the summer of 2011.

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