DSF boosts live events sector

Organisers of this month's Dubai Shopping Festival (DSF) have confirmed an unprecedented number of cultural and live entertainment events will be staged in conjunction with the annual retail event.
DSF's fireworks festival will be staged alongside Dubai Creek.
DSF's fireworks festival will be staged alongside Dubai Creek.

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Organisers of this month's Dubai Shopping Festival (DSF) have confirmed an unprecedented number of cultural and live entertainment events will be staged in conjunction with the annual retail event.

In addition to the Dubai International Jazz Festival which will feature more than 250 international performers including UK artists David Gray and Robin Gibb, DSF is also sponsoring the Carlos Santana gig on February 15, which is being organised by Mirage Promotions.

DSF is also involved in staging concert events by performers including Indian talents Hariharan, Kailesh Kher, Chitra; well-known percussionist Sivamani; the world-renowned tabla maestro, Zakir Hussain; Amr Diab; and Tamer Hosni.

"Cultural festivities are an integral part of the entertainment the DSF Office presents to tourists and residents in every DSF edition," said Yousif Mubarak, DSF events, operations, and logistics director. "We have more than 200 resident nationalities in Dubai and we have organised concerts involving artists from all over the world. Every year, DSF's bouquet of cultural activities gets bigger and better and the 2008 instalment is no different."

In addition to these events, DSF will also host a series of fireworks displays during the course of the festival featuring what organisers claim will be some of the most advanced pyrotechnics seen in the region to date.

The main component of the fireworks display will be based beside the Dubai Creek, where a floating barge will launch around 300 fireworks projectiles per minute; three times the typical number, organisers claimed.

Lasers and other visual effects will also be incorporated into the spectacle.

The fireworks display is being organised by the Al Zarooni Group, one of the largest business conglomerates in the GCC.

"Fireworks have been a hallmark of every DSF edition and the fireworks festival this year will add a further dimension," said DSF events coordinator Mohammed Abdulrahman Ahli.

"While employing sophisticated technology in ensuring a safe yet colourful spectacle, visitors will witness a show featuring the most advanced pyrotechnics used in the region yet."

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