Prolyte appoints Unusual as new UK dealer

Rigging and engineering specialist to stock full range of products.
Denis Bramhall and Michiel van der Zijde at the recent ABTT show.
Denis Bramhall and Michiel van der Zijde at the recent ABTT show.

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The Prolyte Group has announced that the Unusual Group has signed up to be a dealer for the full range of Prolyte Group theatre products in the UK.

Unusual is one of the most experienced providers of rigging and stage engineering solutions in the UK. It maintains a large market share for installation and touring of large scale shows and has a widely-tested understanding of the needs of the theatre business.

Over the years, Unusual has built up relationships with a broad range of performance venues having supplied everything from shackles to complete flying system installations.

It's area of expertise covers anything that is suspended in a building. “The range of theatre products that Prolyte Group supplies is the perfect addition to the range of products we already offer,” said Denis Bramhall of Unusual, “the fact that these products have been tried and tested in many theatre productions world wide, combined with the know-how and expertise that Prolyte can support us with is very important to us. We strive for optimum reliabilty”.

ProLyft brand manager, Michiel van der Zijde, is excited about the partnership. “We started talking about this cooperation more than a year ago. Being able to provide Unusual with the right products for the field they excel in is just what Prolyte Group is all about”.

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