BlackBerry maker RIM (Research in Motion) has announced BBM Music, a cloud-based service allowing for the social and viral discovery of music content. The platform allows users to store a community-based music collection that can be shared among their BBM Music contacts.
The size of the music library continues to grow as new friends join the community, and each user can select music from millions of songs from leading music companies.
"More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service," said Mike Lazaridis, President and Co-CEO at Research In Motion. "We have partnered with leading music companies to provide a ‘full track’ music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level."