Oman's newest radio station, 96.5 FM went to air last week. The Al Wisal Arabic FM station, which is aimed at Arabs between 18 and 40 years, promises 'to talk less and play more (music)'.
"Our radio station promises a different experience to the listeners in Oman," Sayyid Khalid bin Hamad bin Hamoud Al Busaidi, chairman of Sabco Group, stated at the channel's press launch at Oman's Diplomatic Club last week.
Extensive research has gone into the launch of this station. We want the people of Oman to adopt the station into their lives, whether they are at home, driving or elsewhere," Sayyid Khalid added.
Nadim Attieh, general manager of Al Wisal Arabic FM, added that the channel will initially focus more on music but gradually add more news and interactive programmes to ensure a good mix of entertainment for its listeners.
Initially, we will concentrate on music and this will be followed by other programmes including news and sports. The station is targeting those between 18 and 40 years.
This channel is designed for Arabic speaking people, with a modern and stylish, individualistic, adventurous, impulsive and interactive outlook. If you fall in this category, then you are our target. You are our listener," he said.
Sabco Group has plans to launch an English radio station as well later this year.