24 hour Arabic language news service Sky News Arabia has announced that Box of Toys Audio has been awarded its musical suite contract. Sky News Arabia is scheduled for launch in the Spring of this year.
Along with supplying the main title music for the channel, the creative sound company will also supply the full music range for Sky News Arabia. Eight companies including composers from Dubai, Beirut and London were briefed to participate in the tender for the contract.
London based Box of Toys’ original composition was awarded the contract since its production best captured the feel of the channel.
Habib Feghali, Head of Creative, Sky News Arabia, said, “Our aim was always to create a contemporary, young and global sound, which at the same time, speaks to a regional audience – we feel this has been successfully captured with this music.”
Ben Laver, Co CEO and Composer, Box of Toys Audio, also added, "We are thrilled to be given the opportunity to craft Sky News Arabia’s sonic identity. As a progressive, multi-platform news experience, Sky News Arabia inspired a contemporary take on a classic vehicle. We layered modern elements against a bold orchestral composition whilst subtly introducing traditional Arab instruments to mark the cultural heart of the channel."