Avid announces new MPD solution

MPD will help media organisations attract and retain users.
Broadcast, Multi-platform, Multi-screen, News, Delivery & Transmission

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Avid has debuted its new multi-platform distribution (MPD) solution, which is said to address the demands of viewers who are driving requirements for multi-screen media consumption.

The new solution comes at a time when content is increasingly viewed through TV, online, social, and mobile channels, which in turn demands that producers have the ability to distribute media across multiple platforms with greater ease, speed, and efficiency.

“Substantial shifts in consumer preferences have put the pressure on our customers to deliver more content across more screens,” said Chris Gahagan, Senior Vice President of Products and Solutions at Avid. “Our Multi-platform Distribution solution helps them achieve a whole new level of performance by giving them the ability to integrate, manage, and distribute their content with unparalleled speed and ease.”

Avid’s new MPD solution has been designed to streamline and enhance the process for journalists, producers and video editors who are creating and distributing content across multiple platforms. Leveraging Avid’s own Interplay and iNEWS, the new MPD solution has the ability to orchestrate the flow of assets and metadata through creation, transcode, and then delivery to web content management systems, online video platforms, and social media platforms. The solution is said to take advantage of the existing Interplay and iNEWS functionality and web services APIs to cost efficiently adapt to a wide range of different customer environments and needs.

“The market requires solutions that empower media companies to cast a wider net with their content reaching viewers in an anytime, anywhere, any device and on-demand environment while providing agility to content creators such as journalists to work seamlessly through the creation, management and publishing process. Such solutions are few and far between,” said Mukul Krishna, Global Director of Digital Media for Frost & Sullivan. “The Avid Multi-platform Distribution solution is an important extension to its asset management portfolio, giving users the ability to address an ever-widening array of consumer and content outlets.”

In a bid to attract, retain and engage viewers, the new MPD solution aims to give journalists and video editors a simple unified user interface to create content once, then publish it directly to the right platform, in the right format, with the right metadata.

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