JVC Kenwood begins legacy 3D conversion project

Cinema hits to be converted for Blu Ray 3D.
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JVC KENWOOD and Twentieth Century Fox Home Entertainment have announced that I, Robot, the successful science-fiction action film, will be the first title in a series of legacy movies being converted to Blu-ray 3D for the home. JVC KENWOOD has developed a new 2D3D conversion process that will convert movies to Blu-ray 3D.

Futuresource is predicting some 8.8 million households with 3D-equipped HDTVs by the end of 2012 and over 18 million households by the end of 2013. The increased interest in the format will bring a greater demand for quality 3D movies in the marketplace.

"The advances in 3D conversion technology developed by JVC have exceeded our most optimistic expectations,” said Danny Kaye, EVP, Global Research and Technology Strategy, Twentieth Century Fox Home Entertainment. "We look forward to bringing movies like the already visually stunning I, Robot to the home on Blu-ray 3D."

“One significant impediment to broad acceptance of 3D entertainment at home has been the limited amount of popular content,” said Kazuhiro Aigami, senior executive vice president and executive officer, JVC KENWOOD Corporation. “This new process allows the development of a practical business model for the release of legacy motion picture titles in 3D for the home entertainment market.”

I, Robot, which earned an Oscar nomination for best special effects, will be released on Blu-ray 3D later this year.
 

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