The holding company of Grand Cinemas announced on Tuesday the appointment of a new CEO to lead the company through a new phase of expansion.
Gulf Film said it has appointed Jean Ramia as CEO for the GCC who was previously group operations director.
The appointment comes as Grand Cinemas rolls out a full-scale rebranding, refurbishment and expansion drive which will involve the announcement of new cinema locations across the region.
This month, the company will unveil a new corporate identity in addition to the refurbishment of key sites in Dubai, Abu Dhabi and Sharjah.
The marketing campaign: "Why Not?" will see unusual events, surprises and experiences for consumers when they visit Grand Cinemas, the company said in a statement.
Ramia said: "I'm proud to lead Grand Cinemas GCC into the next era of cinema entertainment. As CEO, my mission is to continue to deliver the ultimate cinema experience with a difference."
He added: "For over a decade, Grand Cinemas has been leading the region's entertainment industry, always several steps ahead with unparalleled innovation and aggressive expansion. My aim is to continue breaking boundaries, asserting our unwavering leadership, and reinforcing our legacy as the largest chain of cinemas in the Middle East."
Launching in 2000, Grand Cinemas now operates 23 multiplexes - a total of 180 screens - throughout the Middle East.