In a post on its website, Parks Associates reports that 59% of US broadband households want access to YouTube content via their pay-TV service.
The ever increasing number of connected devices has been highlighted as a key driver for the increase in online video options. The international research film also says that over 80% of viewers who are interested in YouTube are keen on a free, advertising-based offering, leaving only 20% willing to pay for YouTube content.
The research firm also points out that YouTube is pouring cash into more original and professional content, with a growing lineup of channels and new functions such as Channel Search. By creating a more TV-like experience, YouTube enhances its value proposition to viewers, advertisers, and pay-TV providers.